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About Ally.io

Company ValuesLeadership TeamInvestorsCurrent OpeningsPress

Our values

Our customers always come first

Our customers are our top priority, and their success is our success.

We chase excellence

Our team constantly obsesses over every detail. We iterate, and experiment, always looking for new ways to raise the bar on business excellence.

We are transparent and direct

Our team focuses on candor and open decision-making to stay aligned and move fast.

We back decisions by data

We test and experiment. We move quick. But we understand the impact of the decisions we make.

Our teams are empowered and accountable

Every employee at Ally.io is empowered to make an impact, and have ownership over their function.

Founder story

Organizations today operate in a new world where agility, alignment, and transparency are critical to business success. This realization hit hard when Ally founder Vetri Vellore began scaling his previous startup, and discovered the OKR framework, a simple, yet powerful model for improving organizational agility, alignment, focus and transparency.

"Being a business leader working to increase performance, I quickly realized OKRs were difficult to manage and scale on spreadsheets and shared documents. To solve my current struggle, I created a simple interface that adopted the OKR framework and helped my business shift to a more modern execution model where strategic planning, goal-setting, and execution could come together in in one place—to accelerate business growth.”

In the early stages of using this new OKR tool, Vetri integrated it with Slack, so everyone had seamless access to their goals from inside their daily workflow. This enabled every employee to manage their OKRs and perform daily check-ins right from the comfort of the Slack application. This integration was instrumental in the adoption of OKRs throughout the organization, and promoted the growth of our business and health of our team.

Today, we are a new company, Ally, dedicated to bringing OKRs to organizations of all sizes, and making it a simple process to adopt the OKR framework into their everyday workflow. In addition to Slack, we now have friction-less integrations with other productivity tools, as well as data authentications with a variety of third-party data sources, with new integrations always underway based on our customers' feedback.
We now look forward to achieving our vision of empowering every individual, team, and organization to achieve amazing results through the easy, intuitive tracking of OKRs.

Vetri Vellore
CEO & Founder of Ally.io
By the Numbers
500K+
OBJECTIVES CREATED
3M+
Check-Ins
80+
COUNTRIES REPRESENTED
BY OUR CUSTOMERS
130+
employees worldwide

Leadership team

Vetri Vellore

Founder & CEO

Vetri Vellore is the CEO and Founder of Ally.io. A serial entrepreneur, Vetri built Ally's OKR solution as an internal tool to help his team at his previous (and still successful) enterprise SaaS company.

The realization that we live in a new world where agility, alignment, and transparency are mission critical to growing businesses hit hard, and Vetri discovered the OKR framework; a simple, yet powerful model for improving organizational agility, alignment, focus and transparency.

Prior to founding two SaaS businesses, Vetri turned around the $200M+ Systems Management enterprise software business at Microsoft. He lead the Visual Studio platform team and managed the partner ecosystem, shipping several V1 and award-winning products over his 14-year tenure at Microsoft.

Rebecca Clements

People & Culture

Rebecca Clements is the SVP of People and Culture at Ally.io. She leads the People Operations teams, and is responsible for all aspects of Human Resources, Talent Management and Acquisition, and the evolution of Ally’s culture.  

Rebecca has 20+ years of experience leading People Operations team and building strong cultures within technology startups. She is passionate about building cultures and people programs that foster growth within the business and for people individually. Rebecca has held leadership roles at Getty Images, Varolli and most recently at Moz where she was Chief People Officer.  

Rebecca lives and works in Seattle with her husband and daughter. Outside of work, you can find her on the tennis court, walking her dog, Milo, or in the kitchen, trying out new recipes.

Emily Jensen

Customer Success

Emily Jensen is SVP of Customer Experience at Ally.io. In this role she leads the customer experience strategy at Ally.io and the customer success teams, who are responsible for making the promise of Ally's platform a reality.

She held multiple executive roles over 13 years at PayScale. From Chief Customer Officer to VP of Sales, her focus was on developing and driving outcomes for customers.

In addition to work, Emily and her family live in Bend, OR and take every chance they get to be outside biking, skiing and camping and all around, soaking life up.

Atul Sahai

Strategy & Operations

Atul Sahai is Ally.io's SVP of Strategy & Operations. His focus is on building a sustainable, predictable, and scalable business through strategic initiatives, cross-departmental processes, and resourcing against the GTM strategy.  

He brings close to 20 years of diverse experience in strategy & operations, product management, product marketing, and software  development from Smartsheet, Microsoft, Hewlett-Packard, and Altair.

Atul is passionate about building high impact teams in hyper growth companies.  Atul holds an MBA from University of North Carolina at Chapel Hill.

Rajiv Arunkundram

Product

Rajiv Arunkundram is the head of product at Ally.io, responsible for driving product vision and go to market strategy.

Rajiv is a highly driven, creative product leader with 15+ years of experience in building and leading cross-functional teams and bringing new enterprise SaaS products to market from ground up.

Prior to Ally, Rajiv was a senior product leader at Smartsheet helping them scale to $100M+ ARR. Prior to his role at Smartsheet, Rajiv held senior product and marketing roles at Microsoft in the Windows Server and Office divisions.

Rajiv received an MBA from Thunderbird School of Global Management in Phoenix, AZ and a Bachelors in Commerce from the Osmania University in Hyderabad.

Justine Lyon

Sales

Justine Lyon is the SVP of Sales at Ally.io. She is responsible for creating and driving Ally’s global sales and expansion strategy. Her team is focused on enabling customers to exceed their mission critical goals through company wide transparency and alignment. 

Prior to Ally.io, Justine has held multiple Sales Leadership positions at PayScale before becoming the VP of Sales.  While there, Justine built their first Enterprise Sales team helped the company scale from $5M to $100M. 

Justine is passionate about finding and delivering value for all customers. She is known for building processes that produce measurable and scalable results.

Kirsten Smith

Growth Marketing

Kirsten Smith is the VP of Growth Marketing at Ally.io. She is responsible for creating and executing on the marketing strategies to continue rapid expansion and achieve the scale needed for the next phase of Ally’s growth.

Prior to Ally.io, Kirsten built and scaled growth marketing in several SaaS companies. She led B2B marketing at Glassdoor, where she helped the company scale from $19M to $150M+, over 4 years, resulting in a successful exit. She also led marketing at HumanConcepts, resulting in an acquisition by Saba Software. Most recently, she was Head of Growth Marketing at Gladly.

Prior to her SaaS experience, Kirsten held marketing and product management roles in the video game industry at Ubisoft and Mattel. Kirsten received an MBA from UC Berkeley and a BA from UC Santa Barbara. She is passionate about growing high-performing teams and building the process and efficiency to generate massive demand for emerging technology brands.

Kevin Shively

Marketing

Kevin Shively is VP of Marketing at Ally.io, and has been a marketing leader for high-growth SaaS companies for over a decade, with a focus on category-defining storytelling and brand building with revenue in mind. 

Kevin has spent over a decade building marketing programs for SaaS companies. He led marketing and business development for Simply Measured, helping the company scale from its first $1M to $25M and an acquisition by Sprout Social, and most recently was VP of Marketing and Customer Success for Tagboard.

Prior to his SaaS experience, Kevin was a newspaper reporter for the Seattle Times and Helena Independent Record, and spent several years in ad sales. He has two kids, lives in Seattle, enjoys playing basketball, painting, and standup comedy.

Our investors

Become part of our growing team

We are experiencing rapid growth, and looking for talented individuals to join our team.

Our mission is to be your Ally

By providing customers with an incredibly simple, easy-to-use interface that integrates seamlessly with popular business tools and data sources, we enable them to achieve their goals with greater alignment, agility, focus and transparency.

Our values

Strive for Excellence

Our team constantly obsesses over every detail. We iterate, and experiment, always looking for new ways to raise the bar on business excellence.

Unstoppable Drive for Results

We never stop innovating, or looking for ways to create easier, more integrated ways to achieve amazing results.

Transparent

We use Ally to drive individual and team focus, eliminating distractions, and enabling everyone across the company to work together cohesively, and in alignment with our strategic priorities.

Data Driven

Each decision we make is validated through data-driven insights.

Customer Obsession

We infuse our customer's voice into everything we do, and strive to continuously exceed their expectations.

Our Mission

Every day, with every version or feature we work on and release, we make it our goal to help every individual, team, and organization achieve superior results.

We're committed to the belief that effective goal management—if it's easy and seamless for people to use—can radically impact business outcomes in positive ways.

Founder story

Organizations today operate in a new world where agility, alignment, and transparency are critical to business success. This realization hit hard when Ally founder Vetri Vellore began scaling his previous startup, and discovered the OKR framework, a simple, yet powerful model for improving organizational agility, alignment, focus and transparency.

"Being a business leader working to increase performance, I quickly realized OKRs were difficult to manage and scale on spreadsheets and shared documents. To solve my current struggle, I created a simple interface that adopted the OKR framework and helped my business shift to a more modern execution model where strategic planning, goal-setting, and execution could come together in in one place—to accelerate business growth.”

In the early stages of using this new OKR tool, Vetri integrated it with Slack, so everyone had seamless access to their goals from inside their daily workflow. This enabled every employee to manage their OKRs and perform daily check-ins right from the comfort of the Slack application. This integration was instrumental in the adoption of OKRs throughout the organization, and promoted the growth of our business and health of our team.

Today, we are a new company, Ally, dedicated to bringing OKRs to organizations of all sizes, and making it a simple process to adopt the OKR framework into their everyday workflow. In addition to Slack, we now have friction-less integrations with other productivity tools, as well as data authentications with a variety of third-party data sources, with new integrations always underway based on our customers' feedback.

We now look forward to achieving our vision of empowering every individual, team, and organization to achieve amazing results through the easy, intuitive tracking of OKRs.

Vetri Vellore
Founder & CEO

Our investors

Leadership team

Atul Sahai
Business Operations
Emily Jensen
Customer Success
Cooper Crosby
Design
Kevin Shively
Marketing
Sidney Waterfall
Demand Gen
Jessica Baum
Product Marketing
Tyrone Lingley
Channel & Partnerships
Rajiv Arunkundram
Product
Balaji Seetharaman
Product
Justine Lyon
Sales
Chris Pitchford
Sales
Michael Davis
Strategic Services

Become part of our growing team

We are experiencing rapid growth, and looking for talented individuals to join our team.