Sample OKR examples and templates

Writing OKRs can be a bit of a challenge for most people, so here are a few examples to demonstrate how to write OKRs.

Remember Objectives are simply what you and your team want to accomplish, while Key Results describe how you will measure your success in accomplishing these goals—and should include time restrictions and indicators like profit, customer count, etc. Key Results should always be measurable.

Business

Objective #1

Double number of online affiliates

Key Results

  • Select 10 new video topics to discuss
  • Contact 30 affiliate channels for potential partnership
  • Sign contracts with 15 of these affiliate channels

Objective #2

Reach profitability

Key Results

  • Outsource distribution to reduce costs by 10%
  • Create new online marketing strategy that will increase awareness by 40%
  • Close additional 1.2M in ARR

Finance

Objective #1

Create financial strategy for the next 3 years

Key Results

  • Finalize budget by Q4 
  • Active discussions with 25 VCs
  • Raise $350 M seed funding in first round

Objective #2

Finalize budget for Q4 FY 

Key Results

  • Meet all department heads of the organization to discuss requirements for the coming year
  • Identify loss areas and reduce unnecessary expenditure by 80% 
  • Analyze market conditions and forecast budget for immediate future.

Human Resources

Objective #1

Improve internal employee engagement and job satisfaction

Key Results

  • Conduct 3 monthly Fun Friday; all-hands meetings with motivational speakers
  • Interview 48 employees on their needs for improving our work culture.
  • Reach weekly employee satisfaction score of at least 4.7 points

Objective #2

Increase Employee Engagement by Q4 FY 2017-18

Key Results

  • Absenteeism reduced by 35%
  • Increase in productivity levels by 35%
  • 40% increase in employees taking initiative for self-development

Marketing

Objective #1

Become No. 1 standalone goals management product by 2020

Key Results

  • Number of MQLs increased by 1500 per month
  • Revenue increased at CAGR of 42% every quarter
  • Increase market reach by 35%

Objective #2

Increase market reach by 35% by Q4 2017-18

Key Results

  • 2nd largest distributor network in Q2 2017-18 growing at 15% per month
  • Voted most popular product across 5 leading publications

Sales

Objective #1

Increase sales funnel by 35% by Q4 2017-18

Key Results

  • Number of salespersons increased by 2.5 times by Q2 2017-18
  • Monthly 12000 active prospects in sales funnel
  • Daily 30 lead conversions

Objective #2

Increase nationwide reach of product by 35% by Q4 2017-18

Key Results

  • Distribution channel expanded to become 2nd largest in the nation
  • Sales expanded to 1 new state every month
  • Ecommerce website created to expand the reach of product

Customer Support

Objective #1

Reduce grievances rate by 30% by Q3 2017-18

Key Results

  • Provide 10 successful resolutions in one day
  • Address and categorize 60 online queries in one day

Objective #2

Improve performance of support team

Key Results

  • 2 training sessions conducted per quarter to optimize performance
  • 95% team maintaining personal score of more than 8/10